How Moving With Purpose and Patience Can Be the Key to Building Breakthrough Tech Companies
In this episode of Born to Disrupt, hosts Grant Niven and Mark Walker sit down with Ulf Zetterberg, the founder of Seal Software and now the driving force behind Digital Mirror. Recording from the US, Dubai, and the UK, the trio dives into the next evolution of legal tech: moving beyond static contract management to dynamic performance tracking. Ulf shares candid insights from his exit to DocuSign and his return to the founder's grind. He dissects the current AI landscape, warning against the "noise" of constant hype and emphasising that AI is an enabler, not a psychic solution for undefined business problems. The conversation also covers the "Digital Mirror" concept—empowering individuals to automate their own workflows and the potential for outcome-based pricing models to reshape vendor relationships.













