

Mingzulu and our Pioneers conducted extensive work over the last 6 months by engaging with leading founders, investors, enterprise businesses and the research community. Our recently published research and point of view is designed to present the signals for what the future holds. Nobody can stand up as a soothsayer to the future with certainty, but its certainly a lot of fun having a go and being part of the movement to shape a better future!
You can download a copy via link below and reach out to us directly for the full report and more detail discussion:
https://www.mingzulu.com/mega-trends-research

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So here we go.....the second dynamic we are seeing build significant momentum across all financial services sectors is FINANCE BECOMING AN EXPERIENCE THAT IS HYPER PERSONALISED. INTELLIGENT EXPERIENCES will accelerate - new augmented engagements, digital twins and behavioural based finance will power personalised and immersive engagement with consumers across all segments of the ecosystem - big corporate to retail consumers.
Some headlines:

Source: Unsplash
Major #INTELLIGENT #EXPERIENCES trends we will see build momentum in the coming years in the Middle East and beyond:
Digital Acceptance: Unleashing acceptance by leveraging new technologies that securely extend payment options.
Payments without Border:sBorderless rails, where the friction in sending payments is reduced or removed, enabling greater access to services across any border.
Augmented Finance: Finance will not be constrained to bricks and mortar it will facilitate virtual worlds, whilst enabling the bridging of physical and virtual worlds, leading to a full immersive augmented financial life.
Behavioural Finance: Traditional segments will be transformed to segments of one. Behavioural and adaptable banking will evolve and continual transform to provide individual personalised financial experiences.
The third dynamic SUSTAINABLE FINANCE, builds beyond ESG products we see currently aligning with environment, social and governance principles but also creates an inclusive and sustainable financial ecosystem for all. INCLUSIVE and SUSTAINABLE become the bedrock of finance with future consumers making strategic investment and day to day decisions in totally different ways to the current generation(s).
Some headlines:

Source: Unsplash
Major #SUSTAINABLEFINANCE trends we will see build momentum in the coming years in the Middle East and beyond:
#Inclusive Credit: New marketplaces and services will emerge to provide credit to the underbanked and bolster under-financed communities globally.
#Payments with Purpose: Consumers will increasingly reward companies that tangibly support their social, ethical and environmental objectives.
#Consumption Based: Subscription and annual based pricing models will transform into micro driven payments and payment by consumption, revolutionising traditional industries such as insurance.
#Embedded Trust: As the occurrence and impact of fraud and identity theft increase with more digital interaction points and associated vulnerabilities, trust will become a critical point of differentiation.
Source | #Mingzulu | Foresights, Insights & Analytics




